SEO KPI’s for App Development Company to Accumulate More Leads


Is your business include app development services or focused only on app development and lack in generating more qualified leads via SEO (Search Engine Optimization). It seems everything is going well in the SEO parameters but, no idea exactly where it’s been going wrong.

Firstly, question yourself whether you have enough knowledge about SEO to understand the performance or still you believe in the reports providing internal SEO experts or from external digital marketing advertising agency.

Because sometimes mischief will happens intentionally or without knowingly. So it is better to obtain some basic knowledge about SEO and the difference between ON Page and OFF Page SEO which leads to smoothen the process and can avoid listening to the untruthful reasons.

Also, it helps to understand the mentioned SEO key performance indicators for app development company weather your website is fulfilled with all the necessary SEO parameters or they mess up something, results in losing more qualified leads.

Keyword Research for App Development Company

Keyword research is the prior object in SEO, and it is the top key performing element that needs to be focused. Because an ideal keyword research influence to perform better SEO benefits in various segments such as avoid targeting unrelated business keywords, reaching the wrong audience, increase website bounce rate, and so on.

So being into an app development company, check whether the keyword research already made is good enough to perform the SEO activities or need to implement necessary changes that impact on deriving the right audience into the website, results in conversion.

For those, How to check and analyze the keyword research for app development?

It is not that tough as you think, because already you’re internal SEO experts or external Digital Marketing Agencies shared the keywords list along with its ranking positions. So you already got the necessary inputs all you have to do is analyze or cross-check all the listed keywords are related to your business or not.

If not, then you got the lead on the reason behind for lacking in generating more qualified leads via SEO. If yes, then you have to look for further SEO parameters that also include the selected keywords search volume.

For those, How to perform Keyword research for app development company?

In the initial stage of keyword research, mandatory to obtain needy inputs to start the process. The prior factors are to understand the business need, who are our targeted audiences, and the product or service we offer.

So being into app development already got clarification on the above object but, the most important is assuming ourselves as a user and discovering the searchable keywords. Further support can versatile the available keyword research tools like Google Adwords, SEMRush Tool, Ahrefs and so on.

We would like to suggest SEO Tips for app development to do keywords research along with search volume that help to drive more traffic to the website.

Keywords Ranking Position in the SERP’s Results

Keywords position is the core element in SEO plays a vital role, especially in driving more qualified leads benefit along with other marketing objectives. To attain the mentioned substance must perform the required actions to increase keywords ranking positions in the SERP’s.

Before that, make sure all the finalized keywords contain a good search volume. And check the ranking positions of your app development related keywords in Search Engine on a monthly one basis. If you follow the same then obliviously, you got a perfect reason for your leads related queries.

High Search Volume + Top Position in SERP’s= More Qualified Leads

Now it’s time to actively participate in all the possible SEO parameters to enrich the keywords ranking positions. In those parameters, ON Page and OFF activities are entirely involved.

In the ON Page SEO, the crucial and very effectual element is Meta Tag & Content Optimization. Because most of the keywords and its ranking position decides based on Meta Tag and Content Optimization.

Check whether the app development page Meta tag and content are framed up with the finalized and preferred keywords. Have a query on how to analyze the Meta Tag & Content is properly optimized? Find below the given examples.

Meta Tag Suggestion for App Development Company

KeywordsLocationPriority
App Development CompaniesIndia, BangaloreHigh
Mobile App Development CompanyIndia, BangaloreHigh
Mobile App Development ServicesIndia, BangaloreHigh
Mobile Application Development CompanyIndia, BangaloreHigh
Mobile App DevelopersIndia, BangaloreHigh

Meta Title:- Best Mobile Application Development Company in India, Bangalore

Meta Description:- We at XYZ with our professional mobile app developers delivered exclusive apps and entitled to be the Best Mobile Application Development Company in India, Bangalore.

Meta Keywords:- mobile app development services, app development company, mobile app development

Content Optimization

In any website, content is the prominent aspect holds a lot of significant element in it. Even the content will also influence users to fill the form. The prior object of content for app development companies that benefits in SEO is mentioned below in detail.

Unique content inclusive with targeted keywords will better the SEO performance and other advancements. Also the usable of Header tags, maintenance of keyword density, spam-free content, and hypertext links will provide potential results. So inspect thoroughly does the content is fulfilled the needy process. If not, do it now to enhance the keywords ranking.

OFF Page – Link Building Activates

Many of the app development or any business they mess with OFF Page means link building activities, as they consider it just a copy-paste process and probably they believe it all lay on the ON Page SEO. But, the actual truth is both ON Page and OFF page is actively participate in the ranking improvising factor and necessary to consider both equally.

The big mistake in link building activities starts from the bookmarking submission as many of the SEO guys will do just copy the link and blindly submit it without changing the title and description or copy-pasting the website content repeatedly. If you are practicing the same then the website is in big trouble.

How to check? Just copy the website content and paste in google or get the submitted URL list from the SEO guys and crosscheck. Also, a lot more mischief link building activities are actively in the process that should avoid.

Must avoid link building activities to better the ranking positions are creating backlinks in unrelated websites, blog post content is copy-paste from other sources, one content posted on multiple websites, and actively posting promotional content in question and answer sites and so on.

To improvising the app development keywords in the SERP’s follow the DON’t Do Mistakes are listed briefly. And optimize the SEO properly to intensify the ranking positions and enhance more qualified leads to your app development business.

Landing Page Performance

After completion of the primary object, it’s time to move on for the next one, it can consider as secondary. So, Perfection in landing page leads to get unbelievable results to the business in terms of marketing objectives.

Landing page performance is a very crucial factor than the other, because to rank targeted keywords top in the SERP’s, we put a lot of effort for one intention, to make users interact into our web portal. If we lack, then it ruins everything.

For better understandings, Can check the impact in search console performances also via Google Analytics. Undoubtedly, the landing page holds the complexity factor that needs special care. To avoid the mess-up things and intensify the landing page performance below mentioned factors should consider.

Website Loading Speed

As everyone is familiar with the word “First Impression is the Best Impression” it is perfectly apt to website loading speed. Make sure the website loading speed should not exceed more than 3 – 5 seconds. One who passed in then we can consider 50% of the effort is successful.

Landing Page Fail to Provide Exact Information

Key Point to be Noted:- Is your landing page provides exact information? Don’t know, then you are in big trouble in getting more conversion. Because users wish to get relevant results, even search engine also prefers to show the same but, sometimes landing page mess-up the things. Regarding the same question raises quite naturally, we come up with a simple solution “it’s not in our control”.

Actually, it is in our control, because without optimizing the ON Page, it is highly impossible to show the website in the SERP’s result. So, everything lays under ON Page, Optimize Meta tag, and Content for a specific landing page with relevant targeted keywords leads search engine to provide the exact page to the targeted audience.

Check out the most common mistakes do by many websites including app development company impact in bounce rate and fail to get more conversion from the landing page are targeting relevant keywords for two pages, adding targeted keywords to an irrelevant page, writing blogs for the sake of keywords ranking.

And one of the finest mistakes done by app development companies or any other business in SEO is blogging. In blogging, instead of promoting themselves, they promote their competitors. Due to this act, there is a chance of losing clients. Try to avoid involving in those activities.

Topics to Avoid in Blogging:-

List of Top 10 Mobile App Development Companies (Location Wise Target)

Analyze Users Behaviour

Screening on user behaviour will let you know the pros and cons of the website exist. And it is the foremost object to focus that provides necessary inputs and helps to improvise the needy parts. But, most of the businesses are not concerning this prior factor.

“One who unable to figure out the needs of users will never satisfy a user with the product or service”. Concede this phrase conveyed a meaningful message and indirectly, you got the missing piece that ruins the business goal.

For analyzing the user behavior can approach for various tools, literally available to track the user interactions. User interactions represent the action taken by a user into the website include scroll depth, link clicks, time spend, and so on. Get the useful addition inputs and maximize the conversion.

Being into an app development company approached for SEO service to drive more qualified leads but, unsatisfied with the SEO performance. Your internal or Outsource SEO folks are giving inputs to believe in that.

Now with the study material and the SEO guidelines for app development company, validate your website with the given inputs and make sure the required SEO parameters are effectually optimized.